Guangzhou, October 15th - Topic: Guangzhou's Original Fashion Cluster Unite to Go Global and Embark on a New Path of GlobalizationThe "Awareness" 2027 Spring Joint Ordering Conference of the 13th Row International Exhibition is currently being held in Guangzhou on the 15th. As the core cluster landmark of the national women's clothing industry, the 13th Row is adopting a multi-venue collaborative layout to explore the path of upgrading traditional wholesale markets and promoting the globalized new journey of Guangzhou's original fashion industry.
Currently, the domestic clothing professional market is undergoing a profound transformation of momentum. The era of relying solely on offline stores to wait for customers is coming to an end. Digital transformation, brand upgrading, and international expansion have become the necessary questions for traditional clothing industries to solve.
For a long time, the New China Building of the Thirteen Rows has been the trendsetter for women's clothing procurement across the country. Thousands of stores have accumulated a complete supply chain for design and development, pattern making, small batch quick response, and continuously output original women's clothing products. They also continuously attract domestic and even overseas buyers to select and place orders.
If the offline market is the reservoir of the industry, then large-scale exhibition ordering events are the display window and transaction connector of the industry. This ordering event, relying on the Thirteen Rows International Exhibition Platform, gathers the dispersed forces of market merchants, and creates a professional industry platform integrating trend release, new product display, business negotiation, and resource connection.
In the past, wholesale merchants operated independently, with limited brand influence. The centralized exhibition model of the joint order meeting would concentrate the cluster advantages of the Thirteen Rows and release them externally. It would showcase the design capabilities of Guangzhou women's clothing to buyers and distributors both at home and abroad. Through the exhibition as a link, it would connect the "market - exhibition - channel" chain, allowing original brands to gain higher industry exposure and achieving a leap from offline traffic to industry public traffic.
The offline physical entities and the exhibition set up physical trading scenarios, while the digital platform broke the boundaries of time and space. Nowadays, the Thirteen Rows has completed the dual-track layout of online business through two digital carriers: the App and the independent website for cross-border overseas sales.
For the domestic market, the App moves the original products from offline stalls to the online platform, realizing the onlineization of the entire process from viewing samples, making inquiries, to placing orders, serving the national wholesale merchants and offline retail stores, and extending the market service radius. For the overseas market, the cross-border independent website creates a digital export showcase, allowing overseas buyers to connect with source stall resources online without having to visit Guangzhou in person. Online they receive leads, offline they complete in-depth sample viewing and transactions, online they accumulate customers, and offline they complete the conversion at the exhibition. The online and offline complement each other, filling the digital shortcomings of traditional professional markets.
It is worth noting that, in addition to deeply penetrating the domestic market, the Thirteen Rows Group has also turned its attention to the promising Southeast Asian market. It has shifted from "waiting for foreign merchants to come" to "forming groups to go out and explore the market". Next, it will hold the Vietnam Fashion Expo and organize a group of high-quality original merchants to participate in the exhibition collectively. It will fully replicate the mature order-making and trade model in the domestic market and directly face Vietnamese wholesalers, chain brands, and cross-border e-commerce purchasing groups. It will also build an "outbound closed loop" of "content seeding - online inquiries - offline exhibition connection", replacing individual merchants' solitary exploration with cluster-based group outbound, thereby lowering the threshold for small and medium-sized original brands to go global.
The core competitiveness of the Guangzhou clothing industry is not only supply chain efficiency, but also the continuous ability to create original designs. In the past, a large number of outstanding original stores were confined within buildings, and their voices could not reach far. Now, through a complete multi-dimensional ecological matrix, original brands can break through geographical and national boundaries and exert their influence in both domestic and overseas markets. (End)
